The shifts elite coaches are making
See how leading coaches are evolving before the market forces them to — by creating more value, not simply doing more.
Learn from top coaches in Silicon Valley
The Coaching Industry Has Changed Forever. Here Are 5 Strategies to Thrive in the Post-AI Era.
Join Bryan Franklin & Jennifer Russell – who have sold $37M+ in 1:1 coaching exclusively through referrals over three decades – as they reveal their operating system that eliminates time and money wasted on unnecessary marketing.
Bryan Franklin
Presenter
Jennifer Russell
Presenter
Reserve your seat
Register for the free masterclass
WED, NOV 18 20265:00 - 6:30 PM PT
Free Coach's LTV Tool Kit included with your registration.
The numbers speak for themselves
Learn from the top 0.1% of earning coaches
$1BREACHED BY 12 COACHED COMPANIES
30,000+COACHING SESSIONS
$37MSOLD IN COACHING VIA REFERRALS
1000sCOACHES TRAINED & ADVOCATE FOR THIS SYSTEM
BRYAN & JENNIFER ARE MULTI-TIME CEOS, GLOBAL SPEAKERS
& LIFETIME TRUSTED ADVISORS TO LEADERS AT:
Inside the live session
Grow by adding more value per client
Most coaching practices try to grow by producing more content, funnels, and offers. This masterclass presents a different path: help every client experience deeper outcomes, clearer wins, and tangible progress.
When client value rises, referrals increase, retention improves, and pricing power follows naturally.
Expand outcomes without expanding workload
Learn how to produce deeper client results and clearer wins without adding more sessions to your calendar.
Turn the first session into a referral machine
Discover the hidden lever behind stronger referrals, longer renewals, and premium fees.
Build value that compounds
Understand why durable value creation beats positioning, branding, and short-term tactics over time.
Your free gift
The Coach's LTV Tool Kit
A five-module course with practical tools to benchmark your practice, create demand, and build longer client relationships.
01
Nine coaching business strategies compiled from three national studies
02
An LTV calculator to benchmark your current practice
03
A networking letter used to generate hundreds of new clients
04
The onboarding letter we use to establish multi-year relationships
Why master coach trainers turn to us
Built at the apex of executive coaching
“Working with Bryan Franklin has been an absolutely critical driver in getting us to 8-figures.”
Rian Doris
Co-founder, Flow Research Collective
“Bryan is someone who has continued to fill my bag of tricks with new tricks, so you never run out.”
Stacey Morgenstern
Co-founder, Health Coach Institute
“He isn't just a great coach, he's a great teacher — and a world expert on different coaching models.”
Eben Pagan
Founder, Virtual Coach
Learn from
Bryan Franklin
A trusted advisor to founders and executives, Bryan has trained thousands of coaches in highly transformational environments.
- 30,000+ paid coaching sessions
- 22+ years coaching top Silicon Valley leaders & executives
- Average client duration 60+ months
- Coached 12 companies from start-up to $1 Billion +
- Trained 1000s of coaches in highly transformational environments
Learn from
Jennifer Russell
Jennifer develops original models for mastering the interpersonal domain and has trained thousands of coaches.
- Multi-time executive at several high impact startups
- Brought 40 products to market in a dozen different industries
- Grew her practice to over 20+ clients in 3 months and nearly every client sends her a steady stream of referrals.
- Specializes in helping people master leadership and the interpersonal domain
- Has developed an extensive and unique body of work around mastering our relationship dynamics, integrated leadership, ego structure and the 9 layers of consciousness, and works with the polarity model to help resolve conflict and end polarization.
Client case studies
What greater value can unlock
These coaches and business leaders moved beyond short engagements and one-dimensional advice to create stronger outcomes, longer relationships, and businesses that could scale.
Rian Doris
CEO, Flow Research Collective
$5M → $20M
From single-channel to a multi-product business
Before
After cycling through 5–10 coaches in three-month stretches, Rian wanted one advisor who could work across leadership, psychology, mindset, and business.
After
The business grew fourfold to $20M while the team reshaped how it communicates, makes decisions, recruits, and hires leaders.
Paul Gassée
Go-to-market coach for Silicon Valley startups
4× revenue
Built a seven-figure coaching practice
Before
His practice was stuck at a revenue ceiling, and he was struggling to attract the right founders as clients.
After
Revenue increased more than fourfold while the business became easier to run and better aligned with the clients he wanted to serve.
Kevin Ramani
Sales coach and startup CRO
$150K → $1.1M
One client became ten long-term clients
Before
Short engagements, heavy churn, and an unclear offer made it feel like the practice had reached its limit.
After
One pivotal conversation helped launch the business. Six of ten clients expanded, doubling or tripling what they paid.
Built for ambitious coaches
For strong coaches who want exceptional client results
You want clients to experience measurable progress, not just insightful conversations.
You want referrals and renewals to follow naturally from the quality of your work.
You want to increase client value without adding more sessions or workload.
You want practical models you can use immediately in your coaching practice.
What you get by joining
Everything you receive — free
Register once and walk away with the live session, the frameworks behind it, and a toolkit you can put to work in your very next client conversation.
The free 90-minute live masterclass
Wednesday, November 18th, 5:00 PM Pacific — with Bryan Franklin & Jennifer Russell, live.
The 5 strategies to add $1M in client value
The exact frameworks for turning your first coaching session into a referral machine, presented live.
The Coach's LTV Tool Kit course + worksheets
A 5-module course of coaching wisdom, strategies, and interactive tools — free with your registration.
9 coaching business strategies
Compiled from 3 different national studies of what top coaches actually do to grow client value.
An LTV calculator
Benchmark your current practice and see exactly where lifetime client value is leaking.
Two proven client-getting letters
The interactive networking letter top coaches used to generate hundreds of new clients, plus the onboarding letter that sets up multi-year coaching relationships.
Wednesday, November 18th · 5:00 PM Pacific